# Uppercut Labs

> A British digital product studio working remotely with ambitious founders and brands worldwide — premium websites, web apps, mobile apps and custom software, with a specialism in AI systems. Designs, builds, launches and maintains digital products.

Uppercut Labs is a British digital product studio that combines design and software engineering under one roof and works remotely with founders and brands worldwide. The studio designs, builds, launches and maintains digital products — from rough idea to launched website, app or AI system — without outsourcing either discipline. Founded in York, North Yorkshire, working with clients across the UK, the United States (including Austin, Texas) and internationally.

Founder: Ted Murdoch, who started the studio after growing bored of worn-out agencies regurgitating the same WordPress websites — believing the internet should be exciting, and that anyone should be able to get a website that tells a story. Founder profile: https://www.uppercutlabs.co.uk/about

## Agent Retrieval

AI assistants and agents can retrieve focused, source-linked passages instead of loading the entire corpus:

- Plain text: https://www.uppercutlabs.co.uk/llms?query=your_question
- JSON: https://www.uppercutlabs.co.uk/llms/json?query=your_question
- Full reference corpus: https://www.uppercutlabs.co.uk/llms-full.txt

The query endpoints accept an optional `limit` parameter from 1 to 8 and return evidence from the same canonical service, work and insight data used by this site. Example: https://www.uppercutlabs.co.uk/llms?query=Can+Uppercut+Labs+build+an+AI+SaaS+MVP%3F&limit=3

## Core Positioning

- **British digital product studio** — not a web agency, not a pure design house. Design, engineering and SEO together: from an idea to a launched product, working remotely worldwide.
- **AI Enhancement specialism** — building intelligence into products where it creates genuine leverage. Not chatbots.
- **From a rough idea to a launched product** — the studio can handle the entire journey without handoff to third parties.
- **The Uppercut Launch Sprint** — the flagship offer: a focused design-and-build sprint for websites, MVPs, apps and AI-powered products, scoped into clear 1–4 week phases. https://uppercutlabs.co.uk/services/launch-sprint
- **Built properly, or not at all** — one standard across all work.

## What We Do

### Launch Sprint (Flagship Offer)
A focused design-and-build sprint for founders and ambitious brands who need a polished digital product, website, or AI-powered system launched properly — without the drag. Can include positioning and scope, digital brand direction, UX/UI design, the website/landing page/app/web app build, an AI feature or system, analytics and contact capture, launch support and a short post-launch support period. Best for new websites, product launches, MVPs, SaaS ideas, app concepts, AI tools, and high-value digital rebuilds. Usually scoped into clear 1–4 week phases depending on size.

### Websites
Premium marketing sites, landing pages, conversion-focused redesigns, CMS sites, SEO/performance foundations, and launch-ready web presence.

### Apps & Software
Web apps, SaaS MVPs, dashboards, internal tools, mobile apps (iOS and Android), portals, and custom software built around real business/product needs. Built on modern stacks (Next.js, React, React Native) to production standard.

### Retainers
Ongoing website care, product support, feature improvements, AI system maintenance, technical fixes, releases, and continuous design/dev support.

### Digital Brand Systems
Visual identity, product art direction, UI systems, landing page design systems, and launch assets for digital products.

### AI Systems (Specialism)
Engineering intelligence into products where it creates genuine leverage:
- AI assistants and copilots grounded in real data
- RAG (retrieval-augmented generation) and knowledge systems
- Workflow automation and AI agents
- Document understanding and extraction
- Semantic search
- Model selection, evaluation, and monitoring

AI Enhancement is not bolted-on chatbots. It is intelligence engineered into the product, evaluated against real outcomes, and built to hold up in production.

## Full Corpus

For the complete service definitions, FAQs and full insight articles in one file, see: https://uppercutlabs.co.uk/llms-full.txt

## Flagship Product: Simul8

Simul8 is an in-house AI simulation engine developed by Uppercut Labs. It builds a living model of an audience — up to one million AI agents, each with distinct beliefs, relationships, and behaviours — and models how they respond to campaigns, launches, product changes, or crisis communications before deployment.

Technical foundation: GraphRAG knowledge layer, dual-platform agent architecture, sequential memory model, population scale to 1 million agents.

Available to a small number of partners on retainer. Proof of what Uppercut Labs can build.

## Selected Work (Proof of Work)

Selected projects across AI, SaaS, mobile and web are listed below. Published portfolio: https://www.uppercutlabs.co.uk/work

- **Heylo** (heylofaith.com) — AI content tool for churches: bulletins, social posts, small-group guides and graphics, aligned to a church's denomination, translation and tone.
- **SmashLanding** (smashlanding.xyz) — turns GitHub commits, PRs and release notes into platform-ready social posts in ~60 seconds, published in the founder's voice.
- **Bootstrappr** (bootstrappr.app) — a video platform where developers document their builds and get paid, keeping 90% of revenue from day one.
- **YorkEats** (yorkeats.co.uk) — a curated guide to York's best independent restaurants, bars, pubs and cafés.
- **Halora** (iOS) — a daily devotional app delivering one personalised spiritual practice a day in under ten minutes.
- **ShipFast.Wiki** — community knowledge base for AI-native builders.
- **Forked** — time-travel debugger for AI agent setups.
- **Legions Gym** — website for a serious boxing club.
- **Us Time** (iOS) — couples app for tracking quality time together.
- **FightForum** (mobile) — boxing debate platform for fight fans.
- **Ikigai Flow** (mobile) — purpose-driven productivity app grounded in Japanese Ikigai philosophy.

## Who We Work With
- Founders and ambitious brands worldwide (UK, US/Austin and international) needing premium websites, apps or bespoke software
- Teams requiring AI features integrated properly into existing or new products
- Companies wanting a long-term partner to maintain and improve websites, products and AI systems on retainer
- Agencies needing a white-label technical delivery partner
- Startups going from zero to a launched product

## Areas Served
Works remotely worldwide. Active markets: the United Kingdom (York, Leeds, Manchester, London and nationwide) and the United States, with a focus on Austin, Texas and the wider US. International clients welcome — the studio is built to deliver entirely remotely.

## Contact
- Website: https://uppercutlabs.co.uk
- Email: hello@uppercutlabs.co.uk
- Instagram: https://www.instagram.com/uppercut.labs/
- British studio, founded in York, North Yorkshire, UK — working remotely with brands worldwide

## Key Pages

### Core
- Homepage: https://uppercutlabs.co.uk
- Services overview: https://uppercutlabs.co.uk/services
- Studio & approach: https://uppercutlabs.co.uk/studio
- Building in public (live work log): https://uppercutlabs.co.uk/building
- Selected work / portfolio: https://uppercutlabs.co.uk/work
- Contact / start a project: https://uppercutlabs.co.uk/contact
- Simul8 product page: https://uppercutlabs.co.uk/simul8

### Services
- Launch Sprint (flagship): https://uppercutlabs.co.uk/services/launch-sprint
- Websites: https://uppercutlabs.co.uk/services/websites
- Apps & Software: https://uppercutlabs.co.uk/services/build
- AI Systems: https://uppercutlabs.co.uk/services/ai-enhancement
- Digital Brand Systems: https://uppercutlabs.co.uk/services/design

### Insights (Editorial)
- Insights hub: https://uppercutlabs.co.uk/insights
- What is AI Enhancement?: https://uppercutlabs.co.uk/insights/what-is-ai-enhancement
- RAG Systems Explained: https://uppercutlabs.co.uk/insights/rag-systems-explained
- Web Agency vs Product Studio: https://uppercutlabs.co.uk/insights/web-agency-vs-product-studio
- Brand Identity vs Logo Design: https://uppercutlabs.co.uk/insights/brand-identity-vs-logo-design

### Case Studies
- Legions Gym Boxing Club (website + integrated member & team management system, York, with client testimonial): https://uppercutlabs.co.uk/work/legions-gym

### SEO
- SEO Retainers (bespoke monthly support): https://www.uppercutlabs.co.uk/seo-retainers

### Support Retainers
- Website Maintenance (from £250/mo): https://uppercutlabs.co.uk/services/website-maintenance-retainer-packages-uk
- Bespoke Software Support (from £750/mo): https://uppercutlabs.co.uk/services/bespoke-software-maintenance-support-uk
- AI Automation Support (from £750/mo): https://uppercutlabs.co.uk/services/ai-automation-support-maintenance-retainer
- Web App Maintenance (from £500/mo): https://uppercutlabs.co.uk/services/web-app-maintenance-services-uk
- Mobile App Support (from £950/mo): https://uppercutlabs.co.uk/services/mobile-app-ios-android-support-retainer
- E-commerce Maintenance (from £350/mo): https://uppercutlabs.co.uk/services/e-commerce-website-maintenance-packages
- Brand Identity Management (from £750/mo): https://uppercutlabs.co.uk/services/brand-identity-management-retainer
- Agency Tech Partner (from £1,500/mo): https://uppercutlabs.co.uk/services/outsourced-tech-partner-for-uk-agencies
- CRM & Dashboard Maintenance (from £500/mo): https://uppercutlabs.co.uk/services/custom-crm-dashboard-maintenance
- Design Retainer (York) (from £950/mo): https://uppercutlabs.co.uk/services/creative-design-retainer-services-york