Uppercut* Labs — British Creative & Branding Studio
A British creative & branding studio bound not by medium but by craft — working remotely with ambitious brands worldwide. We design and build, from brand identities through to websites, apps and custom software with intelligence built in.
The Studio
We are Uppercut Labs, a studio that designs and builds.
For years we have split our time between two crafts most studios keep apart — the design that makes a thing wanted, and the engineering that makes it work. We bring them under one roof and work remotely with brands worldwide, so an idea can go from a logo to a launched product wherever you are.
Meet the studioTrusted by
and many more…Previous Work...
How we work
Plan & Scope
We start with the problem, not the feature list. We map what the work needs to do, where AI creates leverage, and what 'done' actually looks like.
Design
We design the look and the experience down to the last detail. Premium by default — because the thing people trust is the one that feels considered.
Build
Production-grade from day one. Clean architecture, no throwaway prototypes. You see progress continuously, not a black box.
Enhance with AI
Where it pays off, we build intelligence in — assistants, automation, document understanding — grounded in your data, tuned for production.
Launch & Iterate
We ship it, watch it perform, and stay involved. We are a partner, not a vendor that disappears once the invoice clears.
Flagship · Built In-House
Simul8
We don't just talk about AI.
Our own AI simulation engine — thousands of agents, distinct beliefs, real behaviour. Built to prove what AI Enhancement actually means.
See Simul8Made to be remembered.
Uppercut Labs — British studio, working worldwide
Start a Project
Tell us what
you want made.
No pitch decks. No sales-call maze. Answer a few questions and we'll come back with real thinking — usually within 24 hours.
Prefer email? hello@uppercutlabs.co.uk
Selected Work
Proofofwork.
15+ products designed, built and shipped across AI, SaaS, mobile and web. Hover a name to take a look — everything here launched, not a concept or a prototype.
- HeyloAI Web App
A theology-aligned AI content tool for churches that generates bulletins, social posts, small-group guides, sermon support and graphics — anchored to the church's denomination, translation and tone.
- SmashLandingSaaS
Turns GitHub commits, pull requests and release notes into platform-ready social posts in ~60 seconds. One-click publishing to X, LinkedIn, Reddit, Hacker News and email — in the founder's voice.
- BootstrapprSaaS
A video platform where developers document their builds and get paid for it. Creators publish episodic 'Bootstrap Series' from concept to launch and keep 90% of revenue from day one. Build in public, get paid doing it.
- Ikigai FlowiOS App
Purpose-driven productivity app grounded in Japanese Ikigai philosophy. Helps users align daily tasks to long-term meaning and personal values.
- FightForumMobile App
Boxing debate platform for passionate fight fans. Structured arguments, community rankings and live event discussion built around the sport.
- Us TimeiOS App
Couples app for tracking and improving quality time together. Logs shared activities, streaks and relationship milestones.
- YorkEatsWeb App
A curated guide to the best independent restaurants, bars, pubs and cafés in York — browsable by area, occasion and craving, for locals and visitors alike.
- HaloraiOS App
A daily devotional iOS app that delivers one personalised spiritual practice a day — prayer, gratitude, Scripture, reflection and more — in under ten minutes. 'Get closer to God, 1% a day.'
- Legions GymWebsite
Specialised boxing club website for a serious fight gym. Clean, fast and built to convert — memberships, class info and club identity all in one place.
- Lock InWeb + Desktop
Focus timer and distraction blocker across web and desktop. Dashboard tracks deep work sessions, streaks and productivity trends over time.
- PhantomListSaaS
Anonymous product discovery platform. Submit and discover products without reputation bias — pure signal from real users.
- The Dock ClubSaaS
Premium community platform for builders and vibe coders. Structured around projects, accountability and shared tools for independent makers.
- ShipFast.WikiKnowledge Base
Community knowledge base for AI-native builders to document, share and discover production-grade AI workflows, prompt chains and architecture patterns.
- ForkedOpen Source
Time-travel debugger for AI agent setups. Captures every LLM call, tool use and session event — lets you rewind and fork runs without touching the original session.
FAQ
Common questions
- What is Uppercut Labs?
- Uppercut Labs is a British creative and branding studio that works remotely with ambitious brands worldwide. It designs and builds everything from brand identities to websites, web apps, mobile apps and custom software, with a specialism in AI Enhancement. Because design and engineering happen together under one roof, a project can run from a logo to a launched product without handing off to third parties.
- Where is Uppercut Labs based?
- Uppercut Labs is a British studio, founded in York in the United Kingdom, and it works remotely with brands worldwide. The studio works with clients across the UK, the United States — including Austin, Texas — and internationally, all delivered remotely.
- Do you work with clients outside the UK, including in the US?
- Yes. Uppercut Labs works remotely with ambitious brands worldwide and actively partners with clients in the United States, with a particular focus on Austin, Texas. As a British studio working across time zones, the process is built to run entirely remotely — from first brief to launched product.
- What does Uppercut Labs do?
- Uppercut Labs works across three areas. Design: brand identity systems, rebrands, vehicle wraps and fleet livery, signage, print, packaging and design systems for digital products. Build: marketing websites, web applications, mobile apps for iOS and Android, custom software, e-commerce and integrations, engineered to production standard on modern stacks such as Next.js, React and React Native. AI Enhancement, its specialism: engineering intelligence into products where it creates genuine leverage.
- What is AI Enhancement?
- AI Enhancement is Uppercut Labs' term for the discipline of finding where intelligence creates genuine leverage inside a product and engineering it in properly — grounded in your data, evaluated against real outcomes, and built to hold up in production. It is not a chatbot bolted onto a homepage. It covers AI assistants and copilots, retrieval-augmented generation (RAG) and knowledge systems, workflow automation and AI agents, document understanding, semantic search, and model selection and evaluation.
- Is Uppercut Labs a web agency or a design studio?
- Both, really. Uppercut Labs is a creative and branding studio that also engineers in-house — it does design and software engineering together, rather than being a branding agency that outsources the build or a dev shop that can't design. That means the thing that gets designed is the thing that gets shipped, with no quality lost in the handover between disciplines.
- What is Simul8?
- Simul8 is Uppercut Labs' flagship in-house product: an AI audience-simulation engine. It builds a living model of an audience — up to one million AI agents, each with distinct beliefs, relationships and behaviours — and models how they respond to campaigns, launches, product changes or crisis communications before deployment. It is built on a GraphRAG knowledge layer with a dual-platform agent architecture, and is available to a small number of partners on retainer.
- Who does Uppercut Labs work with?
- Uppercut Labs works with UK businesses that need bespoke software, web applications or mobile apps; teams that want AI features integrated properly into new or existing products; brands needing design, vehicle wraps, signage or print at production standard; agencies looking for a white-label technical delivery partner; and startups going from zero to a launched product.
- Can Uppercut Labs add AI to a product it didn't build?
- Yes. Uppercut Labs can integrate AI capability into an existing product, grounding it in your real data with retrieval and structured context and building an evaluation harness to test quality before it ships. It can also design and build the surrounding experience if the feature needs it to land properly.
- How do I start a project with Uppercut Labs?
- You can start a project by emailing hello@uppercutlabs.co.uk or using the intake form on the Uppercut Labs website at uppercutlabs.co.uk. The studio reviews the brief and responds with an honest read on scope, approach and whether it's the right fit.