Visual identity for digital products
Logos, wordmarks, typography and colour designed to live on screens first - a complete, documented system rather than a single logo file.
Service · Digital Brand Systems
Digital Brand Systems
The look your product launches in.
Design and engineering, under one roof
The order
What this service is for.
Visual identity, product art direction, UI systems, landing page design systems and launch assets - digital brand work built to support the websites, apps and products we ship, not to sit in a PDF.
Most brand work is made for a deck. Ours is made for a build. We design identities and visual systems specifically so they carry into a website, a product UI or an app without anything getting lost in translation - because the same studio does both.
Every system ships production-ready: documented guidelines, reusable UI components, and the launch assets a digital product actually needs on day one.
What we can make happen.
Practical capability, scoped around the outcome rather than a fixed package.
Product art direction
The overarching visual direction for a product or launch, so every screen, page and asset feels like it came from the same place.
UI systems & component libraries
Reusable UI kits and design systems that keep a digital product visually consistent as it grows - and hand cleanly to engineering.
Landing page design systems
A repeatable visual language for launches and campaigns, so every new page ships fast and on-brand.
Launch assets
App store screens, social and OG imagery, pitch and press visuals - the asset kit a digital launch actually needs.
Rebrands for digital-first businesses
Evolving an existing brand without losing its equity, rebuilt to work as hard in a product UI as it does on a homepage.
Included in the order
What you get
- Logo & identity files (vector, all formats)
- Brand guidelines document
- Colour, type & asset libraries
- UI kit / design system components
- Launch asset pack
- Editable source files on request
From brief to open sign
How the work moves.
Understand
We start with the product, the audience and the job the brand has to do - not a moodboard. Where will this actually be seen, and what does winning look like?
Direction
We explore distinct visual directions and show you real options in context - on screens, in the UI - before we refine.
Craft
We design until it's right - refining type, colour, composition and detail across every surface the product touches.
Deliver
You receive a complete, documented system: guidelines, UI components and launch assets, set up so the brand stays consistent without us in the room.
Good questions
Before we get started.
Do you only design logos, or full brand systems?
Full systems, built for digital products. A logo on its own rarely holds a brand together - the typography, colour, layout rules, UI components and asset library are what make a product look coherent everywhere it appears.
Is this a standalone service or part of a build?
Usually part of a build - most digital brand work happens inside a Launch Sprint or alongside a website or product build, where it supports the thing being shipped. We take it on standalone when the brand is clearly headed for a digital product.
Will I own the design and the source files?
On completion you own the final design outright. Editable source files are available as part of the engagement so you're never locked to us.
Can the brand carry through to a website or app?
That's the whole point - we design and build. A brand system we create carries straight into a website, product UI or app built by the same team, so nothing gets lost in handover.
Ready when you are
Ready to talk digital brand systems?
Bring us the rough brief, the awkward problem or the half-formed idea. We will help make the next move clear.