Building in public · Updated 2026-07-02
What we're building
right now.
A creative engineering studio should have work on the bench, not just work in the portfolio. This is the live log — our own products, our own site, the things in flight. No vapourware, updated as it actually moves.
Simul8
in progressOur in-house AI audience-simulation engine — models how up to a million AI agents respond to campaigns and launches before they go live.
Ongoing development; available to a small number of partners on retainer.
Read moreuppercutlabs.co.uk
in progressThis site. We sell SEO, so our own site is the case study.
A full SEO and performance overhaul: hero video cut from 48MB to 13MB, structured data rebuilt, thin pages deindexed, founder entity published. We'll log what moves rankings and what doesn't.
YorkEats
in progressA food discovery product for York, built and owned by the studio.
Live at yorkeats.co.uk and evolving.
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Tell us what you're working on — a logo, a fleet of wraps, a website, a full product with AI built in, or all of it. We'll come back with a plan and a price.
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