Brand governance
Review and guidance to keep new assets aligned with the identity system before they drift.
Brand management
Brand management
Keep the brand coherent as it grows.
Design and engineering, under one roof
The order
What this service is for.
A brand identity management retainer keeps your visual system consistent across campaigns, sales materials, digital products, documents and every new touchpoint your team creates.
Brand inconsistency usually appears slowly: a deck here, a campaign there, a landing page built under time pressure. Eventually the business looks less considered than it really is.
We act as ongoing brand guardians, helping teams scale their identity with the right files, templates, rules, reviews and design support so the brand stays recognisable and professionally controlled.
What we can make happen.
Practical capability, scoped around the outcome rather than a fixed package.
Guideline updates
Living brand guidelines that evolve as new formats, campaigns and product needs emerge.
Template systems
Decks, documents, social templates, email layouts and reusable design assets for internal teams.
Campaign consistency
Creative assets that adapt the brand without weakening or fragmenting it.
Digital product alignment
Support for UI, website and product visuals so the brand feels consistent inside software too.
Asset library upkeep
Organised source files, exports, marks, imagery and usage rules that teams can actually find and use.
Included in the order
What you get
- Monthly brand support
- Brand guideline updates
- Design reviews and governance
- Template and asset libraries
- Campaign visual systems
- Production-ready artwork
From brief to open sign
How the work moves.
Assess
We review the current identity, file library, guidelines, common assets and places where consistency is breaking down.
Organise
We establish the source files, exports, templates and rules your team needs to work consistently.
Support
We provide ongoing design, review and production help for new assets and campaigns.
Evolve
We refine the identity system as the business adds new channels, teams, products and audiences.
Good questions
Before we get started.
Is this different from creating a new brand identity?
Yes. This retainer is for managing, extending and protecting a brand identity over time, although we can also refresh weak parts of the system.
Can you work with our internal marketing team?
Yes. We often act as the senior design layer around internal teams, providing templates, review and extra production capacity.
Do you create brand guidelines?
Yes. We can create, update and maintain guidelines so the brand is easier to apply consistently.
Can this include digital product design?
Yes. Brand consistency should carry into websites, apps and dashboards, not stop at marketing material.
Ready when you are
Ready to talk brand identity management retainer?
Bring us the rough brief, the awkward problem or the half-formed idea. We will help make the next move clear.